The Sandbox Expands The K-Pop Metaverse With This Key Partnership

The sandbox has Announced a partnership with Cube Entertainment to expand business in the metaverse with the creation of a K-Culture complex in The Sandbox metaverse owned by Cube.

Sandbox and Cube entertainment will hold events to “introduce K-Culture to the Metaverse”. K-Culture will include K-Pop. A K-Culture complex at LAND, owned by Cube Entertainment, will allow users to virtually experience K-Culture from around the world. This partnership focuses on detailed collaboration for business expansion regarding the metaverse and NFT, which began with the establishment of ‘Anicube’, a new joint venture between Animoca Brands, which is the parent company of The Sandbox, and Cube Entertainment.

Sandbox Parent Animoca Brands plans to promote not only K-POP but the entire K-Culture to continue business alliances in the metaverse included in the Animoca Brands ecosystem through their new joint venture, called AniCube Entertainment.

The joint partnership seeks to build on the global success of K-Pop bands including BTS and Black Pink. Animoca Brands placed K-Pop as the driving force behind the likely success of the partnership with Cube Entertainment.

Cube Entertainment is a South Korean record label. Artists under the Cube Entertainment banner include Jo Kwon, Yoo Seonho. Bands include BTOB, CLC, PENTAGON (G)I-DLE, and LIGHTSUM.

K-pop entering the metaverse with a gigantic following

K-pop has become globally recognized with South Koreans betting on pop culture. In addition to the catchy tunes you’d expect to find with any pop song, K-pop brings the perfection of production and shareable dancing to digital screens everywhere. Sing-along tunes and carefully executed performances have put K-pop center stage in the music world. All boy groups like BTS have such a massive following that they are now entering Guinness World Records with followers on popular platforms exceeding 60 million.

The Sandbox and Cube Entertainment will be bringing various companies and holding events to introduce Korean culture into the metaverse with businesses entitled to not only K-POP but also K-Culture. The cultural space of the K-Culture complex will be created in the LAND owned by Cube Entertainment as a first step. Users from all over the world can easily experience Korean culture in this blockchain-based virtual space.

Sandbox will provide the technical support for spatial projection and implementation, while Cube Entertainment will prepare the K-Culture content through multiple partnerships with Korean companies.