Watchmaker TAG Heuer has partnered with the well-known non-fungible token (NFT) community surrounding the Bored Ape Yacht Club and CLONE-X to create a smartwatch that displays NFTs and connects to crypto wallets such as MetaMask and Ledger Live.

The company says that the functionality of the TAG Heuer Connected Caliber E4 will be straightforward as the NFTs will be transferred via a paired smartphone. The device is configured to support both static and animated NFT artwork, and multiple NFTs can be transferred to the watch at once. TAG Heuer stated that the NFT artwork can be resized and placed within three available designs within the watch.

The current capabilities of the smartwatch and how it handles NFT artwork and screens are described in a TAG Heuer blog post:

“Some NFTs are still images and some are animated GIFs. TAG Heuer’s watch face will support these formats in crisp detail, with endless loop animations.”

The smartwatch will also have the ability to connect to the blockchain and verify user-owned NFTs. TAG Heuer describes the feature in its ad saying, “Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.”

This new NFT functionality is set to be available as a free update to all Tag Heuer Caliber E4 owners via the Apple App Store and Google Play.

TAG Heuer continues to grow in the Web3 space by utilizing a team of in-house developers for blockchain-related projects. In May, TAG Heuer partnered with BitPay to begin accepting payments in Bitcoin (BTC) and eleven other cryptocurrencies, including several US dollar-pegged stablecoins. NFT watches are not an entirely new idea with Bulgari, Jacob & Co and others entering the market in recent months.

NFTs exploded into mainstream media in 2021 with individual sales reaching the tens of millions. Despite recent general market conditions and the cascading drop in NFT prices, sales are reportedly flat.

This post Swiss luxury watchmaker TAG Heuer unveils NFT-enabled smartwatch

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