Metaverse game Sandbox, owned by NFT investment giant Animoca Brands, surpassed 2 million registered users amid its Play to Win Season 2 alpha launch.

The NFT-backed crypto game and its native SAND token has been in the works for roughly four years, with the latest preview of the game coming just a couple of months after its long-awaited Season 1 alpha launch in late November.

Season 2 officially launched today and any user can freely explore 35 different virtual experiences, including a sneak peek of the “Snoopverse” in partnership with popular rapper and new NFT supporter Snoop Dogg.

There are 200 missions that players can complete for a chance at an NFT Alpha Pass, which will reward owners with up to 1,000 SAND worth approximately $3,000 at current prices.

Sandbox aims to roll out the project in stages by stages, and according to the platform’s 2022 roadmap, a DAO will be released next quarter that will give voting powers to SAND holders, virtual lands, and avatars.

A key factor behind The Sandbox already has a strong user base in its alpha, perhaps due to the company’s long list of partnerships with big names like Warner Music, The Walking Dead, Snoop Dogg and Deadmau5 to name a few. .

It looks like the anticipation for the Season 2 alpha release hasn’t impacted and the price action is still on the up, with the price of SAND down 5% in the last 24 hours to trade at $3.05. While it is also down more than 24% in the last 30 days and about 64% from its all-time high three months ago.

Related: The Sandbox announces a $50 million fund for its startup accelerator program

In terms of NFTs, The Sandbox virtual land parcel minimum price has also dropped 8% over the past week to sit at 2.97 Ether (ETH) worth about $8,100 at the time of writing.

On March 2, The Sandbox also announced a partnership with Cube Entertainment to develop tokenized assets for the game that features Korean culture such as K-Pop.

“Cube is really embracing the spirit of the open metaverse by taking The Sandbox one step further through its Korean culture hub, where it actively selects local brands and partners from its major K-POP label and offers them a presence in The Sandbox to across their own lands,” The Sandbox COO and co-founder Sebastien Borget said as part of the announcement.

This post Sandbox Metaverse Hits 2 Million Users, K-Pop Partnership Begins

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