English professional football team Crawley Town FC have gone ahead with a vote from the community of fans and NFT holders who were recently given a say in what kind of player the team should recruit next.
The vote, which took place on June 15, which was the first team decision open to fans, was held for verified NFT hodlers via a temporary Discord channel. Votes were also taken from nearly 1,000 season ticket holders.
Speaking to the Daily Mail on July 28, Crawley Town co-owner and former ESPN betting analyst Preston Johnson emphasized the importance of being able to offer fans a stake in the club via NFT:
“A lot of NFT projects are just speculation with no real tangible backbone, no real real story. Have a football club to cheer for every week? That is a backbone that people adhere to.”
“If we can bring that to this crypto audience, especially if we can achieve promotion and move up the English football league rankings, then it’s an even bigger story that people all over the world can be a part of,” he said. . additional.
Following the vote, Crawley Town last week announced the signing of midfielder Jayden Davis on a free transfer after the 20-year-old completed a successful trial with the club.
Crawley Town ply their trade in League Two, which for those not well versed in English football, is confusingly the fourth tier of the English professional league structure. The team was bought by American crypto and Web3 firm WAGMI United (We’re All Gonna Make It) for an estimated $20 million in April.
The firm, founded by Johnson and derivatives trader Eben Smith, has a long-term goal of taking Crawley Town all the way to join Liverpool FC and Manchester City in the English Premier League (EPL), the highest level of England.
WAGMI United is also owned by more than 30 investors, with big names like businessman Gary Vaynerchuck and Philadelphia 76ers president of basketball operations Darly Moery on that list.
In June, WAGMI United released alternative team shirts for Crawley Town that could only be purchased through their NFTs. The tokens also offer key benefits for Hodler, such as voting decisions on things like player transfers, along with free Adidas merchandise and exclusive physical and virtual events.
adidas supports WAGMI’s vision of creating possibilities for soccer fans around the world to connect, create and belong through innovation.⚽ pic.twitter.com/awYlcBP2fC
— Adidas soccer (@adidas soccer) June 27, 2022
WAGMI United initially released 10,000 NFTs, and according to the company’s website, there are 1,933 left that can be minted for 0.35 Ether (ETH) worth around $600 at current prices.
Related: Cristiano Ronaldo to lure football fans to Web3 with Binance partnership
Other companies, such as Socios, have developed their own form of fan engagement through licensed fan tokens with associated professional teams. The firm offers hodlers of fan token benefits such as VIP events, meet and greets, collectibles, and Socios merch, but notably does not offer fans any meaningful voting rights over their beloved teams.
Socios fan token prices are also known to be highly volatile and speculative, which has drawn heavy criticism from many football fans who have raised concerns about the potential for people to lose money while their money is being monetized. fandom.
Tokens as a concept are terrible.
Re: crypto and football clubs, it’s a bit like keeping up with the Jonses.
Everybody else is doing it, so we have to do it, but it’s unregulated and riddled with exploitation by those who see it as an opportunity.
Ultimately, the fans lose.
– assblog (@arseblog) June 28, 2022
Organized groups such as Football Supporters Europe have also been “horrified” by UEFA’s (European football’s governing body) decision to sign a three-year partnership with Socios in February, citing such reasons.
This post Midfielder signed by Crawley Town FC professional football club after NFT hodlers vote
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