Premier League champions Manchester City and their new partner, Sony, have started building a virtual replica of the Etihad Stadium, which will be the team’s hub in the Metaverse.
The Etihad Stadium is home to Manchester City, the best football team in England at the moment. The team announced on February 18 that it had signed a three-year deal with Sony, which will provide virtual reality experts to use image analysis and skeletal tracking technology from subsidiary Hawk-Eye.
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Manchester City hope that fans will enjoy all the benefits of having a virtual stadium. Though Covid restrictions still hamper travel options for some, the ability to watch games in an immersive Metaverse environment could be a welcome relief for fans eager to get a taste of a game environment again.
The team is breaking down geographical barriers for fans who want to be part of a live or recorded match by starting construction of the virtual Etihad Stadium. City Football Group marketing director Nuria Tarre told Inews on February 18 that:
“The whole point that we could envision from having a Metaverse is that you can recreate a game, you can watch the game live, you’re part of the action in a different way through different angles, and you can fill the stadium as much as you want. because it is unlimited, it is completely virtual”.
Sony’s Hawk-Eye subsidiary has long been dedicated to improving sports for spectators and officials. Help referees make in-game judgments in real time with specialized playback technology. Its visualization applications will be used to recreate the dimensions of Etihad Stadium in the Metaverse.
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Cointelegraph wrote on Jan. 23 that “increased interactivity and ownership of virtual items” were particular advantages of having a Metaverse foundation. Man City may be using both opportunities to give fans around the world more accessibility to the team and the stadium.
Man City’s foray into Web3 and the Metaverse could be of interest to Liverpool FC. The Reds can do the same to increase revenue, according to ECHO, a Liverpool media outlet.
Rivals Manchester United have also entered the Web3 ecosystem with a new partnership with Tezos (XTZ), announced on February 10. Tezos will be the official crypto and training kit partner of the team, and can also help develop digital products.
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