Global e-commerce giant eBay has acquired non-fungible token (NFT) marketplace KnownOrigin, as part of efforts to become a leader in digital collectibles.

News of the acquisition was announced in a press release on Wednesday (June 22, 2022). While details of the purchase remain scant, the statement noted that both parties have signed and closed the deal. Meanwhile, eBay noted that the acquisition of the NFT marketplace was an important step in the company’s entry into the world of digital collectibles as it aspires to become a leading global destination for such items. According to a statement from eBay CEO Jamie Iannone:

“eBay is the first stop for people around the world looking for that perfect, hard-to-find or one-of-a-kind addition to their collection, and with this acquisition, we will continue to be a leading site as our community adds more and more collectibles. digital. .”

KnownOrigin was founded in 2018 and enables artists and collectors to display, sell, and collect one-of-a-kind digital items. Co-founder David Moore said it was the perfect time to partner with a major company like eBay. Moore added:

“This is the start of a new chapter in the KnownOrigin story and we couldn’t have picked a better time to focus on building and innovating with the eBay team. This partnership will help us attract a new wave of NFT creators and collectors.”

The latest development comes shortly after eBay teamed up with Web 3 startup OneOf to launch a hockey-themed NFT collection. In 2021, the e-commerce market allowed the sale of NFTs on its platform.

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