In the spirit of National Avocado Day, Mexican food chain Chipotle has launched its new interactive game called “Buy the Dip,” which will give away over $200,000 in Bitcoin (BTC), Ethereum (ETH), Avalanche (AVAX), Solana ( SOL) and Dogecoin (DOGE), as well as promotional codes to buy their guacamole and white cheese sauces for a penny.
The promotion launched on July 25 and will last until the end of July, and the game can be accessed online from 10 am to 6 pm every day until Sunday.
The game uses a random reward mechanism, where users can get free crypto or a promo code for dips after clicking the “Buy Dip” button.
From July 25 to 30, Chipotle will distribute $2,000 in BTC, $1,000 in ETH, $1,250 in SOL, $3,000 in AVAX, and $3,000 in DOGE daily. Five participants will earn a fifth of the total BTC, ETH, and SOL daily, while 20 fans will share the daily AVAX and DOGE rewards.
On the final day of the game, July 31, Chipotle will prioritize crypto rewards and allow more than 500 players to earn crypto. In one day, the game will give out $35,000 in BTC, $5,000 in ETH, $12,500 in SOL, $11,250 in AVAX, and $11,250 in DOGE.
BTC rewards will be distributed among six winners, awarding $5,000 to five and $10,000 to one. ETH rewards will be distributed equally among five winners, SOL will be divided among 25, and AVAX and DOGE will be divided equally among 75 players each.
Chipotle and crypto
Chipotle announced that it accepts cryptocurrency payments in June 2022. The restaurant chain accepts payments through 98 different cryptocurrencies, but not directly.
Chipotle uses Flexa, a cryptocurrency exchange platform connected to the Gemini exchange. Customers who want to pay with cryptocurrency at Chipotle must use the Flexa platform to generate a barcode, which works like a Chipotle gift card at checkout. In the background, Flexa exchanges crypto for US dollars and sends it to Chipotle’s account.
According to Restaurant Business, Chipotle Chief Marketing Officer Chris Brandt said:
“We want to build the next generation of Chipotle fans by connecting with the Web3 community,”
The restaurant chain has more than 3,000 locations in the US, UK, Canada, France and Germany. Chipotle is listed among the Fortune 500 companies and has more than 100,000 workers.
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